Who it is for
What a curator and a buyer have in common
A good blogroll owner asks one question per entry: would my reader be glad to find this? That test is old. It still works.
A buyer can use it too. Before you pay for any placement, open the host, read two of its posts, and ask whether a stranger landing from your link would feel at home. If the answer is a shrug, keep the money and look at the blogroll decision tree for a better route.
We do not sell blogroll slots as such. We sell editorial placements and link insertions, and the roundup myths page explains where that sits next to a curated list.
Why a shelf still needs a reader's eye
Filters narrow the list quickly, but they cannot tell you whether a page reads well. A row can match your niche and still sit on a site that feels thin. Let the filters do the sorting, then do the reading yourself.
Pick the one or two hosts that look most like the sites you would link to for free. A placement on a page with that kind of company is easier to stand behind, both to readers and to yourself.
A basket before a decision
Adding a row costs nothing and commits you to nothing. You can build a basket over several visits, compare the rows side by side and keep only the ones that still look right the next day.
Payment is the only step that spends money, and it sits at the end of the process, after you have read each row once more.
